University recruitment
A campus and city film combining contributor-led storytelling, aerial footage, bespoke graphics and editing.
Education · Recruitment · Film & animation
Pathways into Social Work
Different journeys into one worthwhile profession.
Client / partners
Northern Ireland Social Care Council
Education · Recruitment · Film & animation
Across the project
- University promotional film
- Filmed round-table discussion and individual stories
- Two degree-route animations
- Resource updates through August 2026
The brief
The Northern Ireland Social Care Council wanted to help prospective students understand the different routes into social work. University life, personal experience and practical information each had a part to play in showing what a future in the profession could look like.
Our wider campaign work brings together a university promotional film, personal stories recorded at Queen’s Film Theatre and explanatory animations about degree pathways. These complementary formats give audiences different ways to explore the profession.
Our contribution
For the Ulster University film, SlackPress helped develop the script and format, filmed contributors and captured aerial footage around the Magee campus and Derry/Londonderry. Bespoke graphics and editing connected university life with practical learning and career preparation. Contributors included actor James Nesbitt, the University’s then-Chancellor.
At Queen’s Film Theatre in Belfast, we coordinated a filmed round-table discussion, with participants sharing their experiences together on a sofa. We managed the stage design, lighting and multi-microphone sound, alongside producer-led questions and session programming. The conversation also became individual story films.
For the degree-route animations, we provided script development, motion graphics and voiceover. The resources were most recently updated in August 2026, extending the campaign with clear explanations of study options, practice learning and routes into the profession.
This case study brings together the 2025 - 2026 campaign work and updated resources with the Magee promotional film originally produced in 2019.
A conversation worth sharing
A carefully prepared round-table format gave contributors a relaxed setting to share their different journeys. Watch the individual stories through the Social Care Council’s playlist below.
Explaining the routes
Two motion graphics films cover the Undergraduate Route and Relevant Graduate Route, supported by script development and voiceover.
Study Social Work at Ulster University
University life and a future in social work.
The 2019 promotional film introduces Ulster University’s Magee campus through contributors, campus and city footage, aerial imagery and graphics.
Social Work Degree: Undergraduate Route
Understanding the degree.
An overview of the social work degree and undergraduate route, exploring study, practice learning and career settings. The animation was most recently updated in August 2026.
Social Work Degree: Relevant Graduate Route
A route for relevant graduates.
An explanatory animation introducing the Relevant Graduate Route for people with a related degree. Most recently updated in August 2026; current entry and funding information is available from the Social Care Council.
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