Company culture · Leadership · Community & events
The people and purpose behind the business.
Client / partners
AAB Group
Company culture · Leadership · Community & events
Company culture and leadership communications, charitable storytelling and corporate events.
Discuss a similar projectOur relationship with the business now represented by AAB Group began in 2018 and continues today. The work spans company culture, leadership communications, charitable support and corporate events, bringing the organisation’s people and values into view through film.
SlackPress produces films for different moments in that relationship: an introduction to company culture, content for a leadership summit, a charity testimonial and event highlights. Each has its own audience and purpose, while contributing to a wider picture of the business and its community connections.
Client-reported campaign results
AAB shared these video completion rates from its programmatic display campaigns - showing how often the creative was watched to the end.
The 30-second creative finished 14 percentage points above the upper end of its supplied benchmark.
Source: campaign feedback supplied by AAB, shared October 2026. Reporting dates and sample sizes were not provided. These results have not been matched to the individual example films on this page.
AAB Group: Company culture
A company culture film introducing AAB Group through its people and working environment. It gives the business a human focus for communications with colleagues and prospective employees.
Down Right Brilliant: Charity testimonial
A testimonial film for Down Right Brilliant, a charity supporting people with Down’s syndrome and their families in Newry and Mourne. It gives audiences a closer introduction to one of the charities supported through the wider AAB charitable campaign.
AAB Ball: Event highlights
Highlights from the AAB Ball, creating a lasting record of the occasion and a film the business can share afterwards. The event sits within the wider fundraising activity of AABIE, the Group’s charitable initiative.
AAB Group: Leadership summit
Video for AAB Group’s leadership summit, supporting a dedicated moment for the organisation’s leaders to come together. The film extends our work across its people, culture and internal communications.
Our social enterprise roots shape the care we bring to stories about charitable work. Connecting a company’s support with the people and organisations involved gives that story context, while keeping the charity’s own voice at its centre.
Executive Producer
Executive Producer
Production Manager
Director of Photography / Editor & Motion Graphics Artist
Director of Photography / Editor & Motion Graphics Artist
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We create films for company culture, leadership, community partnerships and the events that bring people together.
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