SlackPress Studios

Company culture · Leadership · Community & events

AAB Group

The people and purpose behind the business.

Client / partners

AAB Group

Company culture · Leadership · Community & events

The brief

Our relationship with the business now represented by AAB Group began in 2018 and continues today. The work spans company culture, leadership communications, charitable support and corporate events, bringing the organisation’s people and values into view through film.

Our contribution

SlackPress produces films for different moments in that relationship: an introduction to company culture, content for a leadership summit, a charity testimonial and event highlights. Each has its own audience and purpose, while contributing to a wider picture of the business and its community connections.

AAB Group: Company cultureWatch on YouTube

AAB Group: Company culture

Culture through the people who shape it.

A company culture film introducing AAB Group through its people and working environment. It gives the business a human focus for communications with colleagues and prospective employees.

Down Right Brilliant: Charity testimonialWatch on YouTube

Down Right Brilliant: Charity testimonial

Making community support tangible.

A testimonial film for Down Right Brilliant, a charity supporting people with Down’s syndrome and their families in Newry and Mourne. It gives audiences a closer introduction to one of the charities supported through the wider AAB charitable campaign.

AAB Ball: Event highlightsWatch on YouTube

AAB Ball: Event highlights

The event, beyond the evening.

Highlights from the AAB Ball, creating a lasting record of the occasion and a film the business can share afterwards. The event sits within the wider fundraising activity of AABIE, the Group’s charitable initiative.

AAB Group: Leadership summitWatch on YouTube

AAB Group: Leadership summit

A shared direction for leadership.

Video for AAB Group’s leadership summit, supporting a dedicated moment for the organisation’s leaders to come together. The film extends our work across its people, culture and internal communications.

Corporate storytelling with a community perspective

Our social enterprise roots shape the care we bring to stories about charitable work. Connecting a company’s support with the people and organisations involved gives that story context, while keeping the charity’s own voice at its centre.

Project team

Amy Lowry

Executive Producer

Simon Black

Executive Producer

Laura Conlon

Production Manager

John Fitzsimons

Director of Photography / Editor & Motion Graphics Artist

Ryan O’Rourke

Director of Photography / Editor & Motion Graphics Artist

Your next production

Show the people behind your business.

We create films for company culture, leadership, community partnerships and the events that bring people together.

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