We Are Finlay: Brand promotional film
An industrial business, brought into focus.
Live-action and drone footage, observational b-roll and bespoke motion graphics introduce Finlay, a Terex brand, set to a high-energy licensed music track.
Corporate & brand · Manufacturing · Motion graphics
We Are Finlay
The history, people and engineering behind the brand.
Client / partners
Finlay · A Terex Corporation brand
Corporate & brand · Manufacturing · Motion graphics
Across the project
- About-us brand film
- Live-action, drone and observational footage
- Bespoke motion graphics
- Licensed music
The brief
Finlay wanted an about-us promotional film that could translate its history into a clear introduction to the brand. Part of Terex Corporation, the business manufactures mobile crushing, screening and conveying equipment.
Our contribution
SlackPress shaped the company’s history into a brand film, combining live-action footage, aerial footage and observational b-roll with bespoke motion graphics.
A high-energy licensed music track gives the film its pace, connecting the brand’s heritage with its people, manufacturing and equipment at work. The production forms part of our wider relationship with Terex.
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Introduce the business behind the product.
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