Connect, Celebrate, Contribute
The next chapter of an alumni community.
A motion graphics launch film shaped through scriptwriting and client-supplied archive photographs, introducing WIP’s alumni engagement initiative.
Motion graphics · Alumni engagement · Campaign launch
Washington Ireland Program: Connect, Celebrate, Contribute
Shared memories. A new invitation.
Client / partners
Washington Ireland Program
Motion graphics · Alumni engagement · Campaign launch
Across the project
- Alumni launch film
- Scriptwriting
- Motion graphics using client-supplied photographs
The brief
Washington Ireland Program commissioned SlackPress to create a launch film for its new alumni engagement initiative. The brief was to introduce three themes - Connect, Celebrate and Contribute - and invite former participants to be part of what comes next.
Our contribution
Working with photographs supplied by the client, we developed a script and brought the programme’s archive to life through motion graphics. Images from its history connect the community’s shared experiences with a clear invitation to reconnect and get involved.
The finished film shows how an organisation’s existing archive can become the foundation of a new campaign, combining personal memories with purposeful messaging.
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